The most important thing about a movie is that people watch it, so a key aspect to a successful film is knowing how to get certain groups of people in particular to watch. By directly applying to a target group, instead of trying to make the suitable for all groups, we're more likely to make a sharper, cleverer short film.
This essay was particularly helpful to me when considering gender stereotypes and whether or not we would should except a more male, female, or equal audience. In summary, women prefer melodramas compared to men, but men prefer movies with tense moments. Women were also more likely to be interested in movies about relationships, but given the true, twisted nature of the 'relationship' in Cumha, I think it's wiser to assume we would have an equal audience interest.
Our target audience is going to be 15-20 year olds of an equal gender range. Hopefully the use of young actors would attract a young audience, as the essay I read earlier informed me that, statistically, people are more likely to go see a movie if they can see themselves reflected in the main character/s.
I made a survey to gauge interests and opinions on various things we as a group were debating about Cumha, and here are our results.
What I thought was most interesting was that no one said they found out about new movies through posters and billboards, as social media has filled that role. However, we did receive a comment that a lot of people still find out about movies through reading newspapers, something that had slipped our mind in the generation gap.
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